Behavioural psychology, marketing and consumer behaviour:a literature review and future research agenda

Wells, VK orcid.org/0000-0003-1253-7297 (2015) Behavioural psychology, marketing and consumer behaviour:a literature review and future research agenda. Journal of Marketing Management. pp. 1119-1158. ISSN: 0267-257X

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Item Type: Article
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© 2014 Westburn Publishers Ltd. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Dates:
  • Published (online): 30 June 2014
  • Published: 1 August 2015
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Date Deposited: 12 Oct 2017 14:00
Last Modified: 07 Oct 2025 23:08
Published Version: https://doi.org/10.1080/0267257X.2014.929161
Status: Published
Refereed: Yes
Identification Number: 10.1080/0267257X.2014.929161
Open Archives Initiative ID (OAI ID):

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