Gregory-Smith, D, Wells, VK orcid.org/0000-0003-1253-7297, Manika, D et al. (1 more author) (2015) An environmental social marketing intervention among employees:assessing attitude and behaviour change. Journal of Marketing Management. pp. 336-377. ISSN 0267-257X
Abstract
The paper examines the impact of individual and organisational factors on two simultaneous environmental social marketing interventions (SmartPrint and heating/cooling) and types of behaviours (recycling, printing and heating/cooling), among employees of a British City Council. Using a quantitative methodology, in the form of a situated experiment, self-reported attitudes, perceptions of organisational support, self-reported behaviours and actual behaviours were measured before and after the interventions. The interventions generated significant changes in employees’ overall environmental behaviour, heating/cooling behaviour and in some perceptions of organisational support (support and incentives/rewards). Findings are used to detail recommendations for future campaigns aiming to improve organisations’ environmental performance and to drive enduring employee behavioural change.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2014 Westburn Publishers Ltd. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 12 Oct 2017 08:30 |
Last Modified: | 15 Mar 2025 00:07 |
Published Version: | https://doi.org/10.1080/0267257X.2014.971045 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.1080/0267257X.2014.971045 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:122410 |
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Filename: 2015_JMM_FINAL_author_version.pdf
Description: 2015 JMM FINAL author version