Koles, B., Wells, V.K. orcid.org/0000-0003-1253-7297 and Tadajewski, M. (2018) Compensatory consumption and consumer compromises: a state-of-the-art review. Journal of Marketing Management, 34 (1-2). pp. 96-133. ISSN 0267-257X
Abstract
Compensatory consumption has been an increasingly researched yet widely debated area of consumer behaviour over the last 20 years. Extant research formulates the term as overwhelmingly negative, largely due to the simplistic and fragmented conceptualisations assumed in prior work. The purpose of the current paper is to present a comprehensive review of the umbrella term of compensatory consumption, incorporating a continuum of behaviours and accounting for the pre- and post-consumption periods including both positive and negative viewpoints. In addition, expanding upon the theory of need satisfaction, the current paper introduces a novel conceptual distinction between compensation and compromise. Finally, a proposed theoretical framework is presented that differentiates between compensatory and compromisory consumption based on the extent of consumer consciousness, rationality and rationalisation. Future research directions are offered.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2017 Westburn Publishers Ltd. This is an author produced version of a paper subsequently published in Journal of Marketing Management. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Compensatory consumption; compensation; compromise; rationalisation; consumption continuum; consumer consciousness |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 02 Aug 2017 09:47 |
Last Modified: | 10 Nov 2023 13:22 |
Status: | Published |
Publisher: | Taylor & Francis |
Refereed: | Yes |
Identification Number: | 10.1080/0267257X.2017.1373693 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:119709 |