Basu, S orcid.org/0000-0001-5863-854X and Malik, R (2016) BIG Data: A Challenge to Data Protection? India Law Journal. ISSN 0975-0606
Abstract
Big data’ in India is set to get ‘bigger’ with the recent launch of Reliance Jio. Through Jio, Reliance is targeting mid-to-low end customers and is striving to digitize millions in rural India by providing them data connectivity at low prices. As customers line in queues to join Jio, the rise in digital adoption is expected to result in greater content consumption and more digital transactions. This upsurge in data usage would yield an exponential increase in the quantity of big data generated. Jio intends to maximize growth and competitiveness by exploiting big data.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Keywords: | big data; India |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Education, Social Sciences and Law (Leeds) > School of Law (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 27 Jul 2017 10:53 |
Last Modified: | 02 Feb 2022 12:19 |
Published Version: | http://www.indialawjournal.org/big_data_a_challeng... |
Status: | Published |
Publisher: | India Law Journal |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:119527 |