Exploring intrinsic and extrinsic motivations to participate in a crowdsourcing project to support blind and partially sighted students

There have been a number of crowdsourcing projects to support people with disabilities. However, there is little exploration of what motivates people to participate in such crowdsourcing projects. In this study we investigated how different motivational factors can affect the participation of people in a crowdsourcing project to support visually disabled students. We are developing “DescribeIT”, a crowdsourcing project to support blind and partially students by having sighted people describe images in digital learning resources. We investigated participants’ behavior of the DescribeIT project using three conditions: one intrinsic motivation condition and two extrinsic motivation conditions. The results showed that participants were significantly intrinsically motivated to participate in the DescribeIT project. In addition, participants’ intrinsic motivation dominated the effect of the two extrinsic motivational factors in the extrinsic conditions.