Waddington, TBP orcid.org/0000-0001-6440-9137, Clarke, GP, Clarke, MC et al. (1 more author) (2018) Open all hours: Spatiotemporal fluctuations in UK grocery store sales and catchment area demand. International Review of Retail, Distribution and Consumer Research, 28 (1). pp. 1-26. ISSN 0959-3969
Abstract
Conventional population estimates do not account for spatiotemporal fluctuations in populations over a diurnal timescale at the level of retail store catchments. This presents challenges for the retail location-based decision making process which seeks to predict sales volumes and their temporal characteristics prior to new store construction. We present a novel analysis of the temporal fluctuations of store sales, evidencing links between the spatiotemporal distribution of specific population subgroups and temporal store sales. Previous research linking spatiotemporal populations and store sales is limited owing to the fact that commercial data are not openly available to academic research. However, this research has unprecedented access to store level temporal sales data and an established loyalty card scheme from a major UK grocery retailer making these analyses possible for the first time. Additionally, we demonstrate that current store classifications were inadequate for grouping stores with similar sales profiles and propose four new clusters of stores based on the times of the day that they generate revenues. This development has clear academic and commercial benefits, aiding our understanding of consumer behaviours and a novel solution for improved location modelling. We lay the foundations for further research building spatiotemporal demand fluctuations into retail location models.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | (c) 2017, Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in International Review of Retail, Distribution and Consumer Research on 23 June 2017, available online: https://dx.doi.org/10.1080/09593969.2017.1333966 |
Keywords: | Spatiotemporal population mobility, temporal store sales, consumer demand, grocery retail, consumer loyalty card data |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Environment (Leeds) > School of Geography (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 26 Jun 2017 11:27 |
Last Modified: | 23 Dec 2018 01:38 |
Status: | Published |
Publisher: | Taylor and Francis |
Identification Number: | 10.1080/09593969.2017.1333966 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:118231 |