Zaefarian, G orcid.org/0000-0001-5824-8445, Kadile, V orcid.org/0000-0001-9266-3861, Henneberg, SC et al. (1 more author) (2017) Endogeneity Bias in Marketing Research: Problem, Causes and Remedies. Industrial Marketing Management, 65. pp. 39-46. ISSN 0019-8501
Abstract
Endogeneity bias represents a critical issue for the analysis of cause and effect relationships. Although the existence of endogeneity can produce severely biased results, it has hitherto received only limited attention from researchers in marketing and related disciplines. Thus, this article aims to sensitize researchers intending to publish in the Industrial Marketing Management (IMM) journal to the topic of endogeneity. It outlines the problem of endogeneity bias, and provides an overview of potential sources, i.e. omission of variables, errors-in-variables, and simultaneous causality. Furthermore, the article shows ways to deal with endogeneity, including techniques based on instrumental variables as well as instrument-free approaches. Our methodological contribution relates to providing researchers aiming to publish in IMM with an initial overview of the causes of and remedies for endogeneity bias, which should be considered in designing research projects as well as when analysing data to obtain insights into cause and effect relationships (causal models).
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © 2017 Elsevier Inc. This is an author produced version of a paper published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy. |
Dates: |
|
Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 26 May 2017 13:58 |
Last Modified: | 01 Jun 2019 00:38 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.indmarman.2017.05.006 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:116923 |