How Choices that are Disconfirmed by Comparative Product Reviews Elicit Feelings of Schadenfreude: the Case of Brand Rivalry

Gerrath, MHEE orcid.org/0000-0001-7422-2181 and Brakus, J orcid.org/0000-0002-8367-1904 (Accepted: 2017) How Choices that are Disconfirmed by Comparative Product Reviews Elicit Feelings of Schadenfreude: the Case of Brand Rivalry. In: European Marketing Academy 46th Annual Conference (EMAC 2017), 23-26 May 2017, Groningen, Netherlands.

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Item Type: Conference or Workshop Item
Authors/Creators:
Dates:
  • Accepted: 2 March 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 11 May 2017 12:23
Last Modified: 21 Aug 2019 15:03
Status: Published
Open Archives Initiative ID (OAI ID):

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