Dennis, C, Bourlakis, M, Alamanos, E et al. (2 more authors) (2017) Value co-creation through multiple shopping channels: The interconnections with social exclusion and wellbeing. International Journal of Electronic Commerce, 21 (4). pp. 517-547. ISSN 1086-4415
Abstract
This study examines consumers’ value co-creation via several shopping channels including a traditional out-of-home shopping channel and “smart” channels where consumers use a computer, a mobile phone, or social media. It focuses on the effect that value co-creation has on consumers’ shopping behavior as well as on the perceived contribution of a shopping channel to their well-being, with a focus on individuals who perceive themselves as being socially excluded, particularly by mobility disability. The project was carried out in the United States using an online survey (n = 1,220). Social exclusion has a positive statistically significant effect on respondents’ self-connection with all channels; for many socially excluded respondents the shopping channel has an important role in their lives. Self-connection with the channel has a positive effect on value co-creation and there is a positive relationship between value co-creation and the perceived contribution of the channel on well-being. When consumers help other individuals in their decision making they not only create value for the retailer and for other customers but also contribute positively to their own well-being. Importantly, for smart shopping channels where consumers use a computer or a mobile phone, the effects of value co-creation on the perceived contribution of these channels to consumer well-being are stronger for shoppers with a mobility disability than for those without such a disability.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2017 Taylor & Francis Group, LLC. This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Electronic Commerce on 25th September 2017, available online: http://www.tandfonline.com/10.1080/10864415.2016.1355644. |
Keywords: | Mobility disability, multichannel shopping, shopping channels, smart shopping channels, social exclusion, value co-creation, well-being |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 13 Mar 2017 11:58 |
Last Modified: | 25 Mar 2019 01:39 |
Status: | Published |
Publisher: | Taylor & Francis |
Identification Number: | 10.1080/10864415.2016.1355644 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:113460 |