Shi, V.G., Baines, T., Baldwin, J. et al. (5 more authors) (2017) Using gamification to transform the adoption of servitization. Industrial Marketing Management. ISSN 0019-8501
Abstract
Increasingly, manufacturing organizations compete by developing product-service systems rather than offering products alone. To transform themselves into providers of advanced services, however, product-centric manufacturing firms need to overcome a range of barriers. While previous studies have highlighted the teaching/learning potential of 'gamification' (the use of ideas and techniques found in game-playing), the opportunities to harness this approach to help tackle such barriers have yet to be fully realized. Our study extends the debate by integrating established frameworks relating to emotional mechanics of gamification with the adoption of advanced services, arguing that such mechanics can facilitate and strengthen companies' transformation into advanced-service providers. Based on a systematic analysis of nearly 90 selected publications, we develop six conceptual propositions to explore how gamification can aid the transformation process. Our findings will help both practitioners and researchers apply emotional mechanics of gamification when seeking to address different hurdles hindering the development and provision of advanced services.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © 2016 The Authors. Open Access funded by Engineering and Physical Sciences Research Council. Under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/) |
Keywords: | Servitization; Advanced-service transformation; Emotional mechanics; Gamification |
Dates: |
|
Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > University of Sheffield Research Centres and Institutes > AMRC with Boeing (Sheffield) The University of Sheffield > Advanced Manufacturing Institute (Sheffield) > AMRC with Boeing (Sheffield) |
Funding Information: | Funder Grant number ENGINEERING AND PHYSICAL SCIENCE RESEARCH COUNCIL (EPSRC) EP/K014064/1 |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 28 Feb 2017 16:21 |
Last Modified: | 28 Feb 2017 16:21 |
Published Version: | http://doi.org/10.1016/j.indmarman.2016.12.005 |
Status: | Published |
Publisher: | Elsevier |
Refereed: | Yes |
Identification Number: | 10.1016/j.indmarman.2016.12.005 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:112623 |