Palihawadana, D, Oghazi, P and Liu, Y orcid.org/0000-0001-6641-4845 (2016) Effects of ethical ideologies and perceptions of CSR on consumer behavior. Journal of Business Research, 69 (11). pp. 4964-4969. ISSN 0148-2963
Abstract
The mutual dependence of businesses and society has emphasized the growing importance of the concept of corporate social responsibility (CSR). Despite the fact that CSR has emerged as one of the leading management concerns worldwide, both businesses and academia have largely ignored its application in developing countries. This study aims to fill these gaps by examining consumer perceptions of CSR and their role in the relationships between consumers' ethical ideologies (i.e., idealism and egoism) and evaluations of a company's product offerings. An empirical study among Vietnamese consumers shows that consumers perceive CSR in four dimensions-economic, ethical, philosophical, and legal. Different ethical ideologies have different effects on consumer perceptions of CSR; for example, idealism positively affects these perceptions, whereas egoism's effect is negative. Furthermore, the perceptions of CSR fully mediate the relationships between idealism/egoism and product evaluation.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2016, Elsevier. This is an author produced version of a paper published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Corporate social responsibility;; Idealism; Egoism; Product evaluation; Ethical ideology; Consumer perception |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 03 Jun 2016 10:12 |
Last Modified: | 05 Nov 2017 13:18 |
Published Version: | http://dx.doi.org/10.1016/j.jbusres.2016.04.060 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.jbusres.2016.04.060 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:100442 |