The linguistic landscape of a Czech heritage site : recording and presenting the past and present of Hrubý Rohozec

In this study, we examine the linguistic landscape of Hrubý Rohozec, a stately home in the northern Czech Republic that is open to the public, as well as that of the surrounding town of Turnov. In doing so, we describe the visual environment of signage and written language use in the stately home, and suggest how and why the practices of signage and display differ from area to area around the stately home, as well as how the situation at Hrubý Rohozec differs functionally and ideologically from the local environment. The evolving history of the building, the particular nature of the information conveyed, the projected audience and the ideological stance towards them and towards the home’s history all contribute to a complex picture facing the observer.