Reframing obesity: a critical discourse analysis of the UK’s first social marketing campaign

Mulderrig, J.M. (2017) Reframing obesity: a critical discourse analysis of the UK’s first social marketing campaign. Critical Policy Studies, 11 (4). pp. 455-476. ISSN 1946-0171

Abstract

Metadata

Authors/Creators:
  • Mulderrig, J.M.
Copyright, Publisher and Additional Information: © 2016 Institute of Local Government Studies, University of Birmingham. This is an author produced version of a paper subsequently published in Critical Policy Studies. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Critical discourse analysis; framing; intertextuality; nudge; obesity policy; recontextualisation
Dates:
  • Accepted: 22 March 2016
  • Published (online): 17 October 2016
  • Published: 2017
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Arts and Humanities (Sheffield) > School of English (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 22 Apr 2016 09:24
Last Modified: 17 Apr 2018 00:38
Published Version: https://doi.org/10.1080/19460171.2016.1191364
Status: Published
Publisher: Taylor & Francis
Refereed: Yes
Identification Number: https://doi.org/10.1080/19460171.2016.1191364

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