Creativity Training

Global competition and the ever more rapid emergence of new products and services means the ability to innovate and solve problems has become critical for organisational survival and prosperity (Anderson, Potočnik and Zhou, 2014). Many strategies have been adopted by organisations to enhance their innovativeness and one of the most popular is in terms of conducting creativity training for employees. Within this chapter, I discuss how widespread the use of creativity training is, the main types of interventions used in organisations, review the literature for evidence of their effectiveness and then offer some personal reflections on developing and implementing a new creativity training model (CLEAR IDEAS) for organisations. The chapter will finish off with some practical guidelines on what make for more effective creativity training interventions.