The effects of customer equity drivers on loyalty across services industries and firms

Ou, Y, Verhoef, PC and Wiesel, T (2017) The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing Science, 45 (3). pp. 336-356. ISSN 0092-0703

Abstract

Metadata

Authors/Creators:
  • Ou, Y
  • Verhoef, PC
  • Wiesel, T
Copyright, Publisher and Additional Information: © 2016, The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Keywords: Customer loyalty; Customer relationship management; Customer equity; Brand equity; Multi-level analysis
Dates:
  • Accepted: 17 February 2016
  • Published (online): 11 March 2016
  • Published: May 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 06 May 2016 15:48
Last Modified: 23 Jun 2023 22:01
Published Version: http://dx.doi.org/10.1007/s11747-016-0477-6
Status: Published
Publisher: Springer Verlag
Identification Number: https://doi.org/10.1007/s11747-016-0477-6

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