Children's responses to traditional versus hybrid advertising formats

Verhellen, Y., Oates, C.J., De Pelsmacker, P. et al. (1 more author) (2014) Children's responses to traditional versus hybrid advertising formats. Journal of Consumer Policy, 37 (2). 235 - 255 . ISSN 0168-7034



Copyright, Publisher and Additional Information: © Springer Science+Business Media New York 2014. This is an author produced version of a paper subsequently published in Journal of Consumer Policy. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Persuasion knowledge; Hybrid advertising; Advergames; Consumer policy
  • Published: June 2014
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 22 Jan 2016 15:56
Last Modified: 15 Mar 2019 16:30
Published Version:
Status: Published
Publisher: Springer Verlag
Refereed: Yes
Identification Number:

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