Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market

Saridakis, C and Baltas, G (2016) Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market. Marketing Letters, 27 (1). pp. 77-87. ISSN 0923-0645

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Authors/Creators:
  • Saridakis, C
  • Baltas, G
Copyright, Publisher and Additional Information: © Springer Science+Business Media New York 2014. This is an author produced version of a paper published in Marketing Letters. The final publication is available at Springer via http://dx.doi.org/10.1007/s11002-014-9304-3. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Country-of-origin; Pricing; Car market; Price premiums; Hedonic price analysis
Dates:
  • Published (online): 1 June 2014
  • Published: March 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 21 Jun 2016 15:54
Last Modified: 15 Jan 2018 19:44
Published Version: http://dx.doi.org/10.1007/s11002-014-9304-3
Status: Published
Publisher: Springer Verlag
Identification Number: https://doi.org/10.1007/s11002-014-9304-3

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