Anthropomorphic Packaging: Is There Life on Mars?

Triantos, A, Plakoyiannaki, E, Outra, E et al. (1 more author) (2016) Anthropomorphic Packaging: Is There Life on Mars? European Journal of Marketing, 50 (1/2). pp. 260-275. ISSN 0309-0566



  • Triantos, A
  • Plakoyiannaki, E
  • Outra, E
  • Petridis, N
Copyright, Publisher and Additional Information: © 2015, Emerald. This is an author produced version of a paper accepted for publication in European Journal of Marketing. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Anthropomorphism, Packaging, Content Analysis, Correspondence Analysis, Grocery Brands
  • Published: 24 February 2016
  • Accepted: 19 June 2015
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 25 Jun 2015 13:49
Last Modified: 18 Jan 2018 11:35
Published Version:
Status: Published
Publisher: Emerald
Identification Number:

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