'Greening' the marketing mix: do firms do it and does it pay off?

Leonidou, CN, Katsikeas, CS and Morgan, NA (2013) 'Greening' the marketing mix: do firms do it and does it pay off? Journal of the Academy of Marketing Science, 41 (2). 151 - 170. ISSN 0092-0703



  • Leonidou, CN
  • Katsikeas, CS
  • Morgan, NA
Copyright, Publisher and Additional Information: © 2013, Sage. This is an author produced version of a paper published in Journal of the Academy of Marketing Science. Uploaded in accordance with the publisher's self-archiving policy. The final publication is available at Springer via http://dx.doi.org/10.1007/s11747-012-0317-2
Keywords: Green marketing; Firm performance; Stakeholder theory; Slack resources; Industry reputation; Risk aversion; Competitive intensity
  • Published: March 2013
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 12 Nov 2015 12:03
Last Modified: 14 Nov 2015 01:12
Published Version: http://dx.doi.org/10.1007/s11747-012-0317-2
Status: Published
Publisher: SAGE Publications (UK and US)
Identification Number: https://doi.org/10.1007/s11747-012-0317-2