Social Media Impact on Marketing and Operations of Small and Medium Companies: A Delphi study

Skoumpopoulou, D, Vlachos, I and San José, J (2014) Social Media Impact on Marketing and Operations of Small and Medium Companies: A Delphi study. In: UNSPECIFIED 2nd International Conference on Contemporary Marketing Issues (ICCMI), 18-20 Jun 2014, Athens, Greece. .

Abstract

Metadata

Authors/Creators:
  • Skoumpopoulou, D
  • Vlachos, I
  • San José, J
Keywords: social media, social media marketing, Spain , Delphi Study
Dates:
  • Published: 20 June 2014
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 13 Apr 2016 13:56
Last Modified: 22 Apr 2016 08:02
Status: Published

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