An Analysis of Motorists’ Route Choice Using Stated Preference Techniques

This paper presents some results of an analysis of motorists' route choice based on stated preference responses. This is done for both an inter-urban and urban route choice context.

The nature of the study is exploratory; the analysis being based upon a pilot survey of some 79 motorists undertaken in March/April 1984. The quality and nature of the responses are assessed in terms of a 'rationality' test and also through a consideration of lexicographical forms of decision making.

The formal quantitative analysis examines the ranked preferences of motorists by means of an ordered multinomial logit model. Detailed results are presented for various formulations of the representative utility function to assess the influence of various relevant variables upon mute choice and to identify the best explanation of motorists' stated route preferences in both route choice contexts. Values of time are derived for a variety of rodel specifications as part of this consideration of the usefullness of the ranking approach to an analysis of motorists route choice.