Consumer perceived brand activism: Scale development

He, J., McLeay, F., Monkhouse, L. et al. (1 more author) (2024) Consumer perceived brand activism: Scale development. In: Cross, S. and Saboo, A., (eds.) AMA Winter Academic Conference 2024: Unlocking Our Potential. 2024 AMA Winter Academic Conference: Unlocking Our Potential, 23-25 Feb 2024, St. Pete Beach, Florida, USA. AMA Educators Proceedings, 35 . American Marketing Association (AMA) , pp. 805-807. ISBN 9781713895930

Abstract

Metadata

Item Type: Proceedings Paper
Authors/Creators:
  • He, J.
  • McLeay, F.
  • Monkhouse, L.
  • Kipnis, E.
Editors:
  • Cross, S.
  • Saboo, A.
Copyright, Publisher and Additional Information:

© 2024 American Marketing Association (AMA)

Keywords: brand activism; socio-political issues; scale development; purchase intention
Dates:
  • Published: May 2024
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Funding Information:
Funder
Grant number
University of Sheffield
University of Sheffield
Depositing User: Symplectic Sheffield
Date Deposited: 08 May 2024 14:10
Last Modified: 08 May 2024 14:10
Published Version: https://www.ama.org/wp-content/uploads/2024/02/202...
Status: Published
Publisher: American Marketing Association (AMA)
Series Name: AMA Educators Proceedings
Refereed: Yes
Related URLs:
Open Archives Initiative ID (OAI ID):

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