How authenticity is negotiated and experienced by clergy and tourists at religious World Heritage sites: taking a closer look into the ‘preserve as found’ strategy

Drawing on an existing debate regarding the conservation of living heritage, this paper delves into the dissonance and contestation that emerges during the aesthetic treatment of religious wall paintings. The Cypriot UNESCO painted churches open a window for the examination of how policy makers, clergy and visitors negotiate the materiality of religion. This multi-method qualitative comparative case study aims to understand how the ‘material-focused’ Authorised Heritage Discourse retains its hegemony during the conservation of living heritage and how AHD-led practices (‘preserve as found’ strategy) impact visitors’ perceived authenticity and experience. The findings demonstrate that over the years, a centralised decision-making system has been maintained in Cyprus that limits polyvocality, perpetuating AHD-led practices. However, evidence of reconciliation between AHD and living tradition was found, challenging the current assumption that considers anti-restoration (objective authenticity) and living religious tradition as antithetic practices. Interviews showcased that for most social agents, deliberate damage, patina, and graffiti triggered an immersive and highly reflective experience while the prospect of restoration provoked ‘pre-nostalgia,’ a self-awareness that restoration may result in significant cultural loss. The paper concludes that, in future conservation and interpretation strategies, ‘evidence of time’ should be considered a salient quality of ‘heritaged’ churches.