Did Increased Media Coverage of Climate Change and the COVID19 Pandemic Affect Climate Change Concern and Issue Salience in the UK in 2021?

Evidence from high-income countries suggests that greater media coverage of climate change is associated with greater public concern, while societal “shocks” reduce concern. Conducted in 2021, this UK study of adults (n = 6082) investigates climate change concern, its identification as among “the most important issues” and as “the single most important issue” facing the UK. It does so in the context of increased media coverage of climate change associated with the UK’s hosting COP26 and the COVID19 pandemic with its associated restrictions on everyday life. In analyses that took account of sociodemographic factors, neither increased media coverage around COP26 nor the COVID19 pandemic had an effect on climate change concern or its identification as an important issue for the UK. Its identification as the single most important issue was at its lowest at the height of the COVID19 pandemic, with no evidence that increased climate change coverage affected its issue salience.