Immersive virtual reality (VR) technology has gradually found its place within the fashion and creative design industries, aiming to stimulate creativity, imagination, and engagement. However, it's important to note that limited systematic research has delved into the intricate design of immersive VR environments to effectively evoke positive emotions and enhance cognitive performance, particularly with regards to nurturing designers' logical and lateral thinking abilities. Colour, as a pervasive visual design element, has shown that a deliberate approach to hue design can elicit favourable cognitive responses and intellectual capabilities. This research, therefore, endeavours to reignite the exploration of interactions between colour and cognitive performance in VR, focusing on the impact of chroma on intellectual abilities of design students within immersive VR environments. The study employed green-coloured backgrounds across seven chroma levels (90%, 75%, 60%, 45%, 30%, 15%, and 0%), all with equal luminosity settings. Thirty designers and students (15 males and 15 females), ranging from 20 to 28 years old, participated in a series of psychrometric experiments. Their logical and lateral abilities, along with attention to detail, were assessed through a sequence of single-choice tests delivered via an HTC Vive VR system. Data obtained from the experiment were analysed using a multivariate analysis of variance (MANOVA). The findings from this experiment indicate that varying levels of chroma significantly influence the logical and lateral thinking abilities of design students, as well as their attention to detail within immersive VR environments. The outcomes of this research offer potential encouragement for VR researchers to incorporate and maximize the use of advanced immersive computing technologies. The fresh insights gleaned from this study underscore the potential of selective colour application in enhancing intellectual abilities and refining the design of immersive VR experiences. Practical implementation could involve crafting VR applications tailored specifically to stimulate users' creativity, imagination, and logical thinking skills. However, it's important to acknowledge that this experiment's scope was limited to a diverse cultural and age range, necessitating a more comprehensive exploration in the future. Furthermore, extrapolating the effects of chroma on arousal and impulsiveness across the entire colour spectrum based on these selected samples remains a challenging endeavour.
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)