Social media “stars” vs “the ordinary” me : influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness

Shehzala, Jaiswal, Anand Kumar, Vemireddy, Vidya et al. (1 more author) (2024) Social media “stars” vs “the ordinary” me : influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness. European Journal of Marketing. pp. 590-631. ISSN 0309-0566

Abstract

Metadata

Item Type: Article
Authors/Creators:
  • Shehzala
  • Jaiswal, Anand Kumar
  • Vemireddy, Vidya
  • Angeli, Federica (federica.angeli@york.ac.uk)
Copyright, Publisher and Additional Information: Publisher Copyright: © 2024, Emerald Publishing Limited. This is an author-produced version of the published paper. Uploaded in accordance with the University’s Research Publications and Open Access policy.
Keywords: Influencer marketing, Perceived authenticity, Perceived homophily, Self-discrepancies, Social media
Dates:
  • Accepted: 22 November 2023
  • Published (online): 23 January 2024
  • Published: 8 February 2024
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 09 Feb 2024 09:30
Last Modified: 10 Apr 2024 23:19
Published Version: https://doi.org/10.1108/EJM-02-2023-0141
Status: Published
Refereed: Yes
Identification Number: https://doi.org/10.1108/EJM-02-2023-0141
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