Don’t Overlook Alignment in Your Company’s Data and Analytics Journey

Sainam, P., Auh, S., Ettenson, R. et al. (1 more author) (Accepted: 2024) Don’t Overlook Alignment in Your Company’s Data and Analytics Journey. Harvard Business Review. ISSN 0017-8012 (In Press)

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Item Type: Article
Authors/Creators:
Dates:
  • Accepted: 1 February 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 06 Feb 2024 15:20
Last Modified: 19 Apr 2024 14:38
Status: In Press
Publisher: Harvard Business School Publishing

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