The thematic analysis of interview data: an approach used to examine the influence of the market on curricular provision in Mongolian higher education institutions

This article describes how thematic analysis was used in the analysis of the qualitative interviews in a doctoral study that was designed to examine the changes taking place in the higher education market in Mongolia in terms of undergraduate curricular provision. The paper presents a rationale for using thematic analysis demonstrating analytical rigour in the stages of coding and the identification of emergent themes through the use of NVivo.