Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth

Dao, H., Bhoumik, K. and Igarashi, R. (2024) Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth. Journal of Interactive Marketing. ISSN 1094-9968

Abstract

Metadata

Item Type: Article
Authors/Creators:
  • Dao, H.
  • Bhoumik, K.
  • Igarashi, R.
Copyright, Publisher and Additional Information: © American Marketing Association 2024. This is an author produced version of an article published in the Journal of Interactive Marketing. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: word of mouth, online reviews, user-generated content, interpersonal closeness, product failure, social ties
Dates:
  • Accepted: 7 January 2024
  • Published (online): 7 March 2024
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 10 Jan 2024 12:56
Last Modified: 15 Mar 2024 15:05
Status: Published online
Publisher: SAGE
Identification Number: https://doi.org/10.1177/1094996824122792

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