Stigmas that matter : Diffracting marketing stigma theoretics

Bettany, Shona, Coffin, Jack, Eichert, Christian et al. (1 more author) (2022) Stigmas that matter : Diffracting marketing stigma theoretics. Marketing Theory. pp. 501-518. ISSN 1470-5931



  • Bettany, Shona
  • Coffin, Jack
  • Eichert, Christian
  • Rowe, David (
Copyright, Publisher and Additional Information: Funding Information: The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by the Academy of Marketing Research seed funding. Publisher Copyright: © The Author(s) 2022.
Keywords: diffraction, gay and bisexual, HIV, material-semiotic, multi-site ethnography, PrEP, sexual health, Stigma
  • Published (online): 25 April 2022
  • Published: 1 December 2022
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 29 Nov 2023 15:50
Last Modified: 26 Jan 2024 00:17
Published Version:
Status: Published
Refereed: Yes
Identification Number:
Related URLs:


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Description: Stigmas that matter: Diffracting marketing stigma theoretics

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