Transitioning beyond single-use plastic drinks cups : An emergent social marketing case study in Scotland

Carrigan, Marylyn, Wells, Victoria orcid.org/0000-0003-1253-7297 and MacKay, Kerry (2023) Transitioning beyond single-use plastic drinks cups : An emergent social marketing case study in Scotland. European Journal of Marketing. ISSN 0309-0566

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Item Type: Article
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© Emerald Publishing Limited. This is an author-produced version of the published paper. Uploaded in accordance with the University’s Research Publications and Open Access policy.

Dates:
  • Accepted: 19 November 2023
  • Published (online): 6 December 2023
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 22 Nov 2023 08:40
Last Modified: 16 Apr 2024 23:22
Published Version: https://doi.org/10.1108/EJM-05-2023-0395
Status: Published online
Refereed: Yes
Identification Number: https://doi.org/10.1108/EJM-05-2023-0395

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Filename: EJM_Carrigan_Wells_and_Mackay_Accepted_Nov_2023.PDF

Description: EJM Carrigan, Wells and Mackay Accepted Nov 2023

Licence: CC-BY 2.5

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