LEGO® Serious Play® in management education

The paper outlines the design of a LEGO Serious Play (LSP)-based undergraduate management module delivered to a diverse group of students, and consequently evaluates the LSP workshops. It argues for the importance of participatory and co-creational approaches to management education, and demonstrates that LSP is a method that has the potential to address these requirements. This paper is unique in outlining the use of LSP throughout an entire intensive management module, including the assessment. It also contributes by utilising music to enhance the benefits of the LSP method. Student reflections have been used to evaluate the learning experience; additionally, I draw on my positionality as a lecturer and LSP facilitator to reflect on the benefits and challenges of the LSP method. The reflections were analysed using Braun and Clarke’s (2006) thematic analysis. The findings identify LSP as a learning method where the benefits outweigh its limitations, and highlight that LSP also helped develop important management and employability skills.