Service Marketing at Ramps Logistics

The company was founded by Mr Ramnarine Rampersad who, before forming his own business, started his career as an apprentice at Kirpalani’s department store. The lead Customs Broker there, on seeing his potential, encouraged him to take the challenging Customs exams, which he passed on his first attempt. The robust energy sector and the presence of the major firms in the global energy industry was the catalyst for international logistics companies to establish a presence in Trinidad and Tobago. Foreign exchange surplus was traditionally driven by petrochemical revenues, and dwindling availability was a sign that the oil and gas sector was contracting. The team agreed that deciding on the important issues of the 4Ps was needed in their effort to win clients, but the secret to gaining a competitive advantage hinged on using the extended service marketing mix to craft a unique service offering.