Exploring the campaign space of non-party activism in the 2017 and 2019 UK general elections

In recent years there has been an increase in election-focused activity undertaken by non-party organisations. This activism concerns issues such as political education, cross-party collaboration, voter registration, and voter advice. Using the 2017 and 2019 UK general elections as case studies, we take a strategic action field approach to analyse how this campaign space is developing. We demonstrate the existence of competing logics of activism associated with the fields of social movements, electioneering, and ‘civic tech’. This leads to conflicts related to ethos, time, organisational hybridity, activism, funding and regulation, with such issues frequently shaped by the affordances offered by digital technology. Our findings contribute towards better understandings of how these actors operate in, and attempt to influence, the contemporary electoral landscape.