Period politics and policy change: the taxation of menstrual products in the United Kingdom, 1996–2021

How, when and why do policies change? This article engages with this question through a focus on the taxation of menstrual products in the United Kingdom from its initial emergence as an issue in 1996 through to the eventual abolition of the ‘tampon tax’ on 1 January 2021. Despite the significance of this topic for broader debates concerning gender inequality, political efficacy and social change it is not one that has been the focus of close historical analysis. The research presented in this article fills this gap in the existing research base and reveals (inter alia): (i) the ebb-and-flow of the issue-attention cycle; (ii) the grating of domestic pressures against international obligations; (iii) incremental policy change in an attempt to assuage campaigners; (iv) the co-option of ‘period poverty’ as a strategic and symbolic issue by Brexit campaigners; (v) and the eventual resolution of the issue a quarter of a century after it was first raised. As such the politics of policy change vis-à-vis the taxation of menstrual products in the United Kingdom fits within a number of broader debates concerning: how, when and why policies change; the complexities of multi-level governance; and interpretations of policy success and policy failure.