From transaction to immersion: Brand Experience in Physical Retail

Wang, M, Marsden, J and Thomas, B (Accepted: 2023) From transaction to immersion: Brand Experience in Physical Retail. In: Journal of Interactive Marketing. 16th Global Brand Conference: Branding in the Metaverse, 03-05 May 2023, Bergamo, Italy. SAGE . (In Press)

Metadata

Item Type: Proceedings Paper
Authors/Creators:
  • Wang, M
  • Marsden, J
  • Thomas, B
Dates:
  • Accepted: 31 March 2023
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 10 Jul 2023 13:44
Last Modified: 26 Apr 2024 13:17
Status: In Press
Publisher: SAGE

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