Exploring the importance of internal stakeholders in the place branding process

Alghamdi, M and Marsden, J (2023) Exploring the importance of internal stakeholders in the place branding process. In: Book of Abstracts of the 7th Annual Conference of International Place Branding Association. 7th Annual Conference of the International Place Branding Association (IPBA), 18-20 Oct 2023, Helsingborg, Sweden. Lund University & International Place Branding Association , Helsingborg, Sweden , p. 33. ISBN 978-91-8039-869-5

Metadata

Authors/Creators:
  • Alghamdi, M
  • Marsden, J
Keywords: Stakeholders, place-branding, participatory branding, co-creation
Dates:
  • Accepted: 15 June 2023
  • Published (online): 1 October 2023
  • Published: October 2023
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 03 Jul 2023 10:49
Last Modified: 11 Jan 2024 16:24
Published Version: https://placebranding.org/conferences/
Status: Published
Publisher: Lund University & International Place Branding Association

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