From transaction to immersion: Brand Experience in Physical Retail

Marsden, J, Wang, M and Thomas, B (Accepted: 2023) From transaction to immersion: Brand Experience in Physical Retail. In: 16th Global Brand Conference: Branding in the Metaverse, 03-05 May 2023, Bergamo, Italy. (Unpublished)

Metadata

Item Type: Conference or Workshop Item
Authors/Creators:
  • Marsden, J
  • Wang, M
  • Thomas, B
Copyright, Publisher and Additional Information: This is an author produced version of a conference paper originally presented at 16th Global Brand Conference: Branding in the Metaverse, 03-05 May 2023, Bergamo, Italy.
Dates:
  • Accepted: 31 March 2023
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 03 Jul 2023 11:41
Last Modified: 19 Mar 2024 11:08
Status: Unpublished

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