Olya, H. orcid.org/0000-0002-0360-0744, Kim, N. orcid.org/0000-0002-9900-2887 and Kim, M.J. orcid.org/0000-0002-8077-8503 (2023) Climate change and pro-sustainable behaviors: application of nudge theory. Journal of Sustainable Tourism. ISSN 0966-9582
Abstract
This empirical study uses nudge theory to develop conceptual models to predict the pro-sustainable behaviors of visitors. Two sets of antecedents, including the destination level (i.e. destination social responsibility [DSR]) and the individual level (climate change perception), were used as configurations to stimulate the pro-sustainable behavioral intentions of visitors in terms of willingness to sacrifice, eco-behaviors, and localism. The proposed models were tested using partial least squares-structural equation modeling (PLS-SEM) to investigate the net effect of the antecedents and fuzzy-set qualitative comparative analysis (fsQCA) to explore complex configurations leading to the pro-sustainable behavioral intentions of visitors. An interview study with experts was also conducted to develop a framework illustrating transformational drivers of actual pro-sustainable behaviors. Climate change concerns and environmentally responsible destinations appear to be significant predictors of visitors’ willingness to sacrifice, localism, and eco-behaviors. Climate change awareness, beliefs, and concerns are necessary for pro-sustainable behavioral intentions. The results highlight the importance of nudge theory and creative practices to enact pro-sustainable behavioral change. The proposed framework offers guidelines at the tactical, strategic, and structural levels to stimulate visitors’ actual behaviors toward climate change actions.
Metadata
Authors/Creators: | |||||
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Copyright, Publisher and Additional Information: | © 2023 Informa UK limited, trading as Taylor & Francis Group. This is an author-produced version of a paper subsequently published in Journal of Sustainable Tourism. Uploaded in accordance with the publisher's self-archiving policy. | ||||
Keywords: | Destination social responsibility; climate change; nudge theory; pro-sustainable behavior; mixed methods | ||||
Dates: |
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Institution: | The University of Sheffield | ||||
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) | ||||
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Depositing User: | Symplectic Sheffield | ||||
Date Deposited: | 18 Apr 2023 08:43 | ||||
Last Modified: | 18 Apr 2023 08:43 | ||||
Status: | Published online | ||||
Publisher: | Informa UK Limited | ||||
Refereed: | Yes | ||||
Identification Number: | https://doi.org/10.1080/09669582.2023.2201409 |
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Filename: Climate change and nudge theory.pdf