What We Do Know and Don’t Know about Marketing Communications on Mature Consumers

Yannopoulou, Natalia, Manika, Danae, Chandrasapth, Koblarp et al. (2 more authors) (Accepted: 2023) What We Do Know and Don’t Know about Marketing Communications on Mature Consumers. European Journal of Marketing. ISSN 0309-0566 (In Press)

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Item Type: Article
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Copyright, Publisher and Additional Information: This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Dates:
  • Accepted: 25 March 2023
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 28 Mar 2023 10:40
Last Modified: 02 Apr 2024 23:18
Published Version: https://doi.org/10.1108/EJM-12-2020-0906
Status: In Press
Refereed: Yes
Identification Number: https://doi.org/10.1108/EJM-12-2020-0906

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