VITALISE - Visualising actIve TrAveL wIth pakiStani familiEs in Bradford

Millions more journeys need to be walked or cycled (active travel) to meet the UK's Net Zero emissions target by 2050. However, across the UK, we do not yet walk and cycle enough short trips to make a difference. There are several reasons including many people find it difficult to get out of the habit of using a car for every journey, there are not enough safe routes for people to use for walking or cycling and lower participation within some communities. This document reports on a Photovoice (PV) based Participatory Action Research study designed to investigate barriers to active travel in Bradford’s Pakistani heritage community. It also aimed to investigate the use of PV to encourage critical consciousness of active travel (AT).