Will you speak up for me? Inducing retail store managers’ engagement with MNCs’ brands across cultures

Panagopoulos, NG, Menguc, B orcid.org/0000-0002-4116-3047 and Mullins, R (2023) Will you speak up for me? Inducing retail store managers’ engagement with MNCs’ brands across cultures. Journal of International Business Studies. ISSN 0047-2506

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2022 Academy of International Business. This is an author produced version of an article published in Journal of International Business Studies. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: culture; brand engagement; retail store managers; buyer–seller; MNCs; multilevel analysis
Dates:
  • Accepted: 2 December 2022
  • Published (online): 11 January 2023
Institution: The University of Leeds
Depositing User: Symplectic Publications
Date Deposited: 12 Dec 2022 15:32
Last Modified: 15 May 2023 11:02
Status: Published online
Publisher: Springer
Identification Number: https://doi.org/10.1057/s41267-022-00595-7

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