The “Indie” Premium: How Independent Firms Create Product Value across Cultures

Davvetas, V orcid.org/0000-0002-8905-7390 and Biraglia, A orcid.org/0000-0002-1323-2586 (2022) The “Indie” Premium: How Independent Firms Create Product Value across Cultures. International Marketing Review, 39 (6). pp. 1353-1389. ISSN 0265-1335

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Item Type: Article
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© 2022, Emerald Publishing Limited. This is an author produced version of an article published in International Marketing Review. Uploaded in accordance with the publisher's self-archiving policy.

Keywords: Authenticity; Collectivism; Independent Firms; Individualism; Warmth
Dates:
  • Published: 1 November 2022
  • Published (online): 5 August 2022
  • Accepted: 4 July 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 07 Jul 2022 12:04
Last Modified: 21 Dec 2022 09:25
Status: Published
Publisher: Emerald
Identification Number: 10.1108/IMR-04-2021-0157
Open Archives Initiative ID (OAI ID):

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