Guest editorial: artificial intelligence for B2B marketing: challenges and opportunities

Dwivedi, Y.K. and Wang, Y. orcid.org/0000-0003-1575-0245 (2022) Guest editorial: artificial intelligence for B2B marketing: challenges and opportunities. Industrial Marketing Management, 105. pp. 109-113. ISSN 0019-8501

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Copyright, Publisher and Additional Information: © 2022 Elsevier Inc. This is an author produced version of a paper subsequently published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: Artificial intelligence; B2B marketing; Customer experience; AI chatbot; Supply chain management; Knowledge creation; Adoption of AI; B2B marketing strategy; Innovation
Dates:
  • Published (online): 9 June 2022
  • Published: August 2022
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 16 Jun 2022 14:27
Last Modified: 16 Jun 2022 14:27
Status: Published
Publisher: Elsevier
Refereed: Yes
Identification Number: https://doi.org/10.1016/j.indmarman.2022.06.001

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