Syed Alwi, S, Georgiadis, A, Pitelis, C et al. (1 more author) Inter-national Branding Strategy and its Effect on Brand Performance: A Comparison Between the USA and China. In: 2018 AMA Global Marketing SIG Conference, 21-23 May 2018, Santorini, Greece. (Unpublished)
Metadata
| Authors/Creators: |
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|---|---|
| Institution: | The University of Leeds |
| Academic Units: | The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds) |
| Depositing User: | Symplectic Publications |
| Date Deposited: | 23 May 2022 11:10 |
| Last Modified: | 23 May 2022 11:10 |
| Status: | Unpublished |
| Publisher: | N/A |
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