Inter-national Branding Strategy and its Effect on Brand Performance: A Comparison Between the USA and China

Syed Alwi, S, Georgiadis, A, Pitelis, C et al. (1 more author) Inter-national Branding Strategy and its Effect on Brand Performance: A Comparison Between the USA and China. In: 2018 AMA Global Marketing SIG Conference, 21-23 May 2018, Santorini, Greece. (Unpublished)

Metadata

Authors/Creators:
  • Syed Alwi, S
  • Georgiadis, A
  • Pitelis, C
  • Zarantonello, L
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 23 May 2022 11:10
Last Modified: 23 May 2022 11:10
Status: Unpublished
Publisher: N/A

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