Keyword Portfolio Optimization in Paid Search Advertising

Symitsi, E orcid.org/0000-0001-6371-4156, Markellos, RN and Mantrala, MK (Accepted: 2022) Keyword Portfolio Optimization in Paid Search Advertising. European Journal of Operational Research. ISSN 0377-2217 (In Press)

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Authors/Creators:
Dates:
  • Accepted: 4 March 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Accounting & Finance Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 08 Mar 2022 14:32
Last Modified: 08 Mar 2022 14:32
Status: In Press
Publisher: Elsevier

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