Keyword Portfolio Optimization in Paid Search Advertising

Symitsi, E, Markellos, RN and Mantrala, MK (Accepted: 2022) Keyword Portfolio Optimization in Paid Search Advertising. European Journal of Operational Research. ISSN 0377-2217 (In Press)


  • Accepted: 4 March 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Accounting & Finance Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 08 Mar 2022 14:32
Last Modified: 08 Mar 2022 14:32
Status: In Press
Publisher: Elsevier


Accepted Version

Under temporary embargo

Filename: manuscript.pdf

Request a copy

file not available

Share / Export