Brand Post Popularity on Social Media : A Systematic Literature Review

Robson, Sebastian, Banerjee, Snehasish orcid.org/0000-0001-6355-0470 and Kaur, Avneet (2022) Brand Post Popularity on Social Media : A Systematic Literature Review. In: The 16th International Conference on Ubiquitous Information Management and Communication:IMCOM 2022. The 16th International Conference on Ubiquitous Information Management and Communication, 03-05 Jan 2022 IEEE .

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Copyright, Publisher and Additional Information: © IEEE. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Keywords: brand post popularity, digital branding, digital marketing, Facebook, Instagran, research agenda, social media, social media marketing, TikTok, Twitter
Dates:
  • Accepted: 17 October 2021
  • Published: 10 March 2022
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 05 Jan 2022 10:20
Last Modified: 06 Dec 2023 10:14
Published Version: https://doi.org/10.1109/IMCOM53663.2022.9721784
Status: Published
Publisher: IEEE
Refereed: No
Identification Number: https://doi.org/10.1109/IMCOM53663.2022.9721784
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Filename: IMCOM_brand_posts_SLR_R1.pdf

Description: IMCOM brand posts SLR R1

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