Effectuation Logic and Early Innovation Success: The Moderating Effect of Customer Co-creation

Roberts, Deborah orcid.org/0000-0002-5115-3459, Ko, Gui Han, Perks, Helen et al. (1 more author) (2021) Effectuation Logic and Early Innovation Success: The Moderating Effect of Customer Co-creation. British Journal of Management. ISSN 1467-8551

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Copyright, Publisher and Additional Information: This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Keywords: Effectuation,C0-CREATION
Dates:
  • Published (online): 5 October 2021
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 06 Oct 2021 07:40
Last Modified: 07 Sep 2022 14:48
Status: Published online
Refereed: Yes

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