Customer-based Execution Strategy in a Global Digital Economy

Petersen, JA, Paulich, JB, Khodakarami, F et al. (2 more authors) (2022) Customer-based Execution Strategy in a Global Digital Economy. International Journal of Research in Marketing, 39 (2). pp. 566-582. ISSN 0167-8116

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2021 Elsevier B.V. All rights reserved. This is an author produced version of an article published in International Journal of Research in Marketing. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Customer-level Strategy; Digital Innovation; Global Marketing Strategy
Dates:
  • Accepted: 14 September 2021
  • Published (online): 19 October 2021
  • Published: June 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 24 Sep 2021 10:36
Last Modified: 19 Apr 2023 00:13
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.ijresmar.2021.09.010

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