Effective and responsible marketing of online sports gambling to young adults in the UK

Dunlop, P. and Ballantyne, E.E.F. orcid.org/0000-0003-4665-0941 (2021) Effective and responsible marketing of online sports gambling to young adults in the UK. SN Business & Economics, 1 (10). 124. ISSN 2662-9399



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Keywords: Online sports gambling; Young adults; Responsible gambling; Responsible marketing; Online sports betting
  • Accepted: 17 August 2021
  • Published (online): 22 September 2021
  • Published: October 2021
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 22 Sep 2021 15:58
Last Modified: 22 Sep 2021 15:58
Status: Published
Publisher: Springer Science and Business Media LLC
Refereed: Yes
Identification Number: https://doi.org/10.1007/s43546-021-00125-x